As a beauty editor I like to stay up to date on all the latest makeup trends, I must admit, I’m a complete sucker for a blush trend. Whether it's TikTok-approved looks, like sorbet blush or cold girl ...

A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

The cosmetics brand e.l.f. has spoken out after receiving backlash over its recent ad, which features comedian Matt Rife, a celebrity criticized for joking about domestic violence. The ad, which ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

Brands include Luna Bronze, Makeup By Mario, Charlotte Tilbury, and more.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. It doesn’t seem like that long ago our feeds were flooded with images of ...

Nine matte liquid lipsticks that deliver smooth, comfortable, and crack free long lasting wear.