McDonald’s faces a proposed class action alleging its AI pricing technology enabled coordinated menu pricing, raising new ...

McDonald’s is pushing back against claims that AI is setting your Big Mac price, saying its technology only provides ...

McDonald’s is facing a federal lawsuit that alleges its AI-enhanced pricing tool violates antitrust laws because it shares ...

The case centres on McDonald’s use of technology to analyse data and generate pricing recommendations for its restaurants.

McDonald’s Corporation (NYSE:MCD) said on September 23 that it will build its own advertising business, selling space on the ...

A new report claims McDonald’s is using an AI-powered pricing engine to analyze data from millions of transactions across thousands of restaurants to create the “optimal price” for food items at each ...