Is Our Brain Really Made for Multitasking? The human brain can absolutely pursue more than one goal at a time, but don’t be ...

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

Multitasking has become the new normal in today’s world. From handling emails while in meetings, typing messages while cooking dinner, to switching between tabs while writing, it is all considered a ...

Off-task behaviours, such as media multitasking, are frequent in social science experiments and are especially common during online data collection. Such off-task behaviour can affect the quality of ...

Male designer looking stressed while working on his computer in the office. [Courtesy/GettyImages] We live in a world of endless tabs, tweets, reels, and series. Each scroll feels rewarding, but your ...

SAN FRANCISCO (Reuters) - Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at any of their tasks, according to a Stanford University ...