Modibodi has partnered with Fabric\TBWA to prove the product’s efficacy and dispel menstruation myths about swimming during your period. The campaign is part of the new brand platform, “Fear Not”.

All women have done it at some point - booked the dream holiday, bought loads of gorgeous new swimsuits, then done your period maths and worked out you'll be on when it's finally time to hit the pool.

Even though I take the contraceptive pill (that comes complete with a handy colour coded system) and have a fandangle app that tracks my period, every single month it creeps up on me. “Ugh didn’t I ...