The reconfigured 2021 NAMM Show will go on — make that, go online — this week. It will do so with a temporary new name, Believe in Music, and some of the most dramatic changes in the history of the ...
Says Sweetwater Sound's CEO: "The two things that sell best during a depression or crisis are musical instruments and alcohol." This year’s virtual NAMM — the National Association of Music Merchants — ...
Each January, the NAMM Show unites hundreds of music merchants, industry personnel and musicians, showing off new wares for the coming year. Unfortunately, due to the coronavirus pandemic, the January ...
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