Season 7 update: NBA 2K26 will roll out new content across MyCAREER, MyTEAM, and The W, with linked progression between modes. Expanded rewards: A fresh season pass includes 80 free rewards, plus a ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

Music and basketball are not only linked through years of joint development, they are pretty much impossible to separate. As the NBA All-Star Weekend in San Francisco approaches, the bond gets deeper, ...

NBA 2K26 is the next installment of the premier NBA video game basketball simulation series with all-new gameplay, modes and features. In NBA 2K26, bragging rights are on the line in every mode. With ...

NBA 2K has officially revealed the soundtrack for NBA 2K26, showcasing a diverse lineup of artists that blend hip hop, rap, and alternative sounds. The soundtrack includes music from Kendrick Lamar, ...

Steve Schnur can’t sleep. He calls it a blessing and a curse. In pursuit of the next great sports video game soundtrack, Schnur scrolls social media in the middle of the night, discovering new music ...

NBA 2K’s soundtracks have become a cultural bridge, uniting basketball with music that defines generations. From classic hip-hop anthems to fresh global hits, each year’s playlist shapes the game’s ...

"Our partnership with 2K allows us to merge music, sports, and tech in an innovative way that feels authentic to the Bay Area," said Empire Founder/CEO Ghazi. "We've created an experience that shapes ...

Pharrell Williams will curate the soundtrack to NBA 2K15, including artists such as System of a Down and Strafe. Previous NBA soundtrack curators include Jay-Z and Lebron James, though Pharrell ...