NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Michael Jordan isn’t a fan of players trying to make their own new logos, especially without earning them. Michael Jordan has ...

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is one ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

A pair of recognizable and sorely missed logos will apparently make their way back to the court for the 2026 NBA Finals, when the NBA will resume painting the Larry O'Brien Championship Trophy and the ...