NBA Tip-Off Hits 5.6 Million Viewers on NBC
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Lakers, Golden State Warriors and NBA on NBC
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Fans of NBA on TNT will have to adjust to the new schedule and studio shows. Major sports league contracts don’t change hands often. But on Oct. 21, Comcast’s (CMCSA) NBCUniversal wrested the U.S.’s second most-popular — and fastest-growing worldwide — league out of Warner Bros.
FBI: Mafia involved in NBA gambling scandal; New clashes over Trump’s crackdown on illegal immigration; Republican effort to pay federal workers is defeated in Senate; and more on tonight’s broadcast.
The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the Celtics in the first game of the "Big Three" era. These figures come with the caveat that Nielsen has overhauled its data gathering processes this year.
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NBA's return to NBC lands largest audience for 'Tip-Off' since LeBron James' Heat debut in 2010
NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To Excellence” series ahead of the opener. The network fully leaned in to the nostalgia of its last stint with the NBA, featuring the iconic "Roundball Rock" intro music and showing player intros, a rare sight on recent broadcasts.
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Michael Jordan is going to be part of NBC’s NBA coverage. His reason: to give back to the game
Michael Jordan made his debut as a special contributor to NBC Sports’ return to NBA broadcasting on Tuesday night, saying he’s doing so as a way to give back to basketball.
Jordan said that the last time he shot a ball was at a house he rented for last month's Ryder Cup. He revealed that the owner of the home asked him to shoot one free throw during a meet and greet, which included the owner's grandkids.
From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.
Wicked” will make its broadcast debut on NBC on Nov. 19. NBCUniversal is putting last year’s Universal Pictures blockbuster on linear television just two days before sequel “Wicked: For Good” hits theaters on Nov.
The stars of Wicked: For Good will be out in full force for One Wonderful Night. Ariana Grande and Cynthia Erivo will lead the proceedings. Fans know their unbelievable vocal talents will take center stage during the special, just like in the Wicked films. RELATED: Kristin Chenoweth Had a Truly Perfect Reaction to the Wicked: For Good Trailer