Pick up almost any packaged food in a grocery store and flip it over. Somewhere near the bottom of the ingredients list, you'll almost certainly find the words "natural flavors." It sounds wholesome, ...

Greenwashing is everywhere in food and wellness marketing. Here’s how to spot misleading claims and shop smarter.

Foods marketed as "natural" are not consistently more nutritious than their conventional counterparts, and some front-of-package nutrition labels may unintentionally encourage manufacturers to swap ...

Add Yahoo as a preferred source to see more of our stories on Google. The US government is expanding the use of spirulina extract as a natural food dye, including in powder form. - Microgen ...

A single word on a label can be the difference between what we spend our food budget on and what we pass over. Unfortunately, food labels are notoriously misunderstood by the public, causing great ...

As artificial food dyes are becoming increasingly restricted at state and federal levels, some manufacturers are looking to switch to natural dyes to color their food products.Food and Drug ...

An updated edition of the Feb. 20, 2025 article. Natural foods have moved well beyond the shelves of specialty stores and into the daily lives of consumers. What’s behind this shift? A growing ...

Arjan Stephens has helped steer the company his parents founded 40 years ago to become one of the last major independent organic brands in North America. When most organic food brands faced pressure ...

They may help reduce your risk of various chronic diseases.

An updated edition of the July 15, 2025 article. The natural foods industry has grown from a niche market into a mainstream sector, thanks to increased health awareness and environmental concern among ...