A well-crafted value proposition details how your services will solve client’s problems and improve their financial situation, what benefits it will deliver, and why your target prospect should choose ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Every successful business has one thing in common: a compelling value proposition. Here’s how to create one. A good value proposition makes customers choose one product or service over another. Yet, ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

The Defence Minister was speaking at a dialogue involving about 200 guests – most of whom were students. Read more at ...