The beauty and personal care space is an electrifying part of the natural products industry, with brands leading the way in innovation and beauty shoppers being some of the most engaged. Personal care ...

Clean highlights: Natural USDA-certified ingredients with few “safe” synthetics Best for: Rich pigments and inclusive shade ...

Clean beauty has become one of the most talked about ideas in the personal care industry. From skincare shelves to social media routines, the term appears everywhere. Yet many consumers still ask what ...

“Clean beauty” products avoid potentially harmful ingredients such as allergens and possible endocrine disruptors. But even natural ingredients in personal care products are not always safe. “Clean ...

Meet the winners of Bustle's 2026 Beauty Icon Awards for natural hair champions: 8 creators proving that there’s no single ...

Janay Reece came back home to Baltimore to join WJZ in August 2023. Before coming back to the Charm City, Janay was a morning anchor and reporter for WDBJ7 in Roanoke, VA. She joined the WDBJ7 morning ...

Natural beauty is all the rage. We’re rocking the bare skinned look. Goodbye full coverage foundation and false eyelashes, and hello skin tints and lash extensions. Goodbye dramatic eye shadows and ...