Though 1 in 4 babies born in the U.S. today is Hispanic, there is a discernible lack of Spanish-language parenting resources available. For Pampers, Carat USA sought to fill this void by creating the ...
Procter & Gamble, the FMCG giant, is pushing multicultural marketing right through from insights to measurement in order to make sure it is truly engaging with a diverse set of consumers. Marc ...
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