Opinions expressed by Entrepreneur contributors are their own. Business is rough. It’s a battle full of discomfort, pain, haziness, unpredictability and uneasiness. When I consider all the pieces of ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Florence Chikezie, Founder at ReDahlia & Entrepreneurs.ng. I help new entrepreneurs start businesses in 30 days & guide companies to scale. Business sustainability is heavily hinged on building ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

At the heart of every successful business lies a fundamental truth: it’s all about building relationships with customers. This principle transcends borders, though it’s particularly relevant when ...

When your products can double as commodities, the partners bringing them to market (e.g., distributors and retailers) are as pivotal to your success as your customers. Try these suggestions to build ...

When you’re an industry leader in a highly technical field, it’s easy to fall into the trap of assuming you know what’s best. But in reality, businesses that attempt to dictate to their customers ...

Customer expectations are higher than ever before. Customers have more choices, are more connected, more social, more mobile and better educated about products and services than at any other time. A ...

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Email has developed a bad-boy reputation as a blanket direct marketing method. The ‘spray and pray’ approach to business acquisition has resulted in customers opting out in their droves and the ...

In an era where customer expectations are higher than ever, integrating artificial intelligence (AI) into client relationships has become a game-changer. AI can significantly enhance client ...