Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
Heat President Pat Riley reveals where his 'three-peat' trademark revenues wind up
Pat Riley's three-peat trademarks could have led to the Miami Heat president getting a sizable payday if the Kansas City Chiefs had won their third consecutive Super Bowl. Turns out, the Basketball Hall of Famer actually doesn't keep that money.
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
Pat Riley says he gives three-peat trademark revenue to charities
Pat Riley says he devotes his share of revenues gleaned from "three-peat" usage -- he has had trademarks on that term for about 35 years -- to various charitable organizations.
Pat Riley reveals how his 'three-peat' trademark revenues are spent
Riley said he devotes his share of revenues gleaned from "three-peat" usage — he's had trademarks on that term for about 35 years — to various charitable organizations.
Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat ...
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
In preparation for such a feat, the Chiefs struck a licensing deal with former NBA player, coach and current Miami Heat ...
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA ...
The Pat Riley reason Heat coach Erik Spoelstra wants Chiefs in Super Bowl
Miami Heat coach Erik Spoelstra knows Pat Riley will throw a big party if the Kansas City Chiefs win Super Bowl 59.
Spoelstra on Heat getting to end of Butler saga at .500: ‘It could have been a whole lot worse’
It has been an eventful start to 2025 for the Miami Heat. It has also been a challenging start to the year for the Heat.
Heat officially welcome Wiggins, Mitchell and Anderson to the team after last week’s Butler trade
Things rarely happen in the NBA at 8:57 a.m. on a Sunday. But that was the moment when Miami’s newest acquisitions — Andrew ...
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The hilarious Pat Riley reason why Heat coach Erik Spoelstra wants Chiefs to win Super Bowl 59
As it turns out, the person who originally coined that phrase was Heat team president Pat Riley when he was the coach of the Los Angeles Lakers in the 1980s. Last week, it was reported that ...
'Unhinged' Pat Riley's last-second attempt to make Jimmy Butler stay in Miami only made things worse
After weeks of disagreements, Pat Riley reportedly cried to make Jimmy Butler stay with the Miami Heat, but the tactic ...