Why Snapchat Is Hollywood's Under-the-Radar Pipeline to Gen Z | Analysis

On Thursday, "House of the Dragon" fans could see themselves on a Times Square billboard, framed by the iconic Iron Throne.
MediaPost

Why Consumers Are Listening To Snapchat's Ads, And Not Facebook's

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...
Retail TouchPoints

Snapchat Grows Up: How Brands are Using the Billion-User Powerhouse

If you still think Snapchat is just for teenagers, Sidharth Malhotra wants to change your mind. The most persistent misconception Malhotra encounters from brands is that Snapchat’s audience skews too ...
exchange4media

Why Snapchat’s APAC, EMEA Marketing Leader Is Betting On 'Connection'

At Cannes Lions 2026, Snapchat’s Kate Bird discusses AI, Gen Z, creator marketing and why brands must prioritise human ...