Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a bold ...

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PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

The Pepsi logo will get a refresh for the first time in 14 years, the soda brand’s parent PepsiCo announced Tuesday. PepsiCo said the brand’s logo will change so that the name Pepsi will appear inside ...

Global food and beverage major PepsiCo on Wednesday unveiled a new corporate identity — its first in more than 25 years — as part of a broader effort to accelerate growth and strengthen its connection ...

PURCHASE, NY. — PepsiCo Inc. has launched a new corporate logo and identity that the food and beverage giant said better reflects the breadth of its product portfolio, house of brands and commitment ...

Pepsi's been doing some crazy things with its corporate logo. Apparently, during a recent redesign of the soft drink's familiar red-, white- and blue-striped ball, designers... Pepsi's been doing some ...

For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s corporate branding is also its biggest strength: “Pepsi”. Solving that ...