The Phoenix Mercury unveiled their new logo on Monday, and fans went ballistic on the franchise for what many thought was yet ...

“Looks like a gas station or laundry detergent logo.” “Old logo was better, ” chipped in another annoyed fan. According to ...

The rebrand has 14 logos, marks and wordmarks, and the team also designed its own font for letters and numbers.

The Downtown Phoenix Partnership on Monday decided to dump its “Copper Square” branding of the downtown area and go with a new moniker: Downtown Phoenix. Practical, yes. Thrilling, interesting or ...