Redcon1 thinks it can reposition Jolt’s formerly upstart product and ... But the company is also betting it will play to the everything-old-is-new-again trend-setting of Gen Zers.

(CNN) — Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading back to stores in 2025. This time, it’s promising more ...