Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition NEW YORK CITY, NY / ACCESS Newswire / October 20, 2025 / Branding strategist and Fazer founder Todd Irwin announces the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...