4% of websites with open programmatic ads were flagged as MFA CTV Apps: $13 million in estimated open programmatic ad spend went to CTV apps identified as MFA in Q1 2025, according to Pixalate’s data ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

London, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, has released the July 2025 Publisher Trust Index (PTI) for Brazil. This ...

AdPlayer.Pro, a global provider of SaaS video advertising technology, has announced Q1 2024 results, highlighting significant advancements in its programmatic ad capabilities and substantial ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...