adexchanger

Rubicon Project Buys Header Bidding Tech Startup RTK.io For $11 Million

Rubicon Project acquired header bidding management and analytics platform RTK.io for $11 million in cash on Monday. The plan is to integrate RTK.io’s tech and analytics functionality into Rubicon ...
The Drum

Rubicon Project optimises first header bidding solution compliant with Google AMP

Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March). Header bidding is a ...
The Drum

Rubicon Project to simplify header bidding offer with $11m RTK acquisition

The all-cash deal to acquire New York-based RTK will build on Rubicon’s Prebid, the same framework as header bidding solution Demand Manager, which launched in May. Founded in 2014, the programmatic ...
adexchanger

Rubicon Project Beta Testing Header Bidding For Mobile Apps

Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
Marketing Dive

Rubicon Project paves way for header bidding in mobile apps

Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...