The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...