In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.

Steps for altering your avatar’s appearance in every Roblox experience, from adding and removing items to changing your skin ...