Roku is already the streaming home to the proper X Games, which still take place twice a year. ESPN holds the linear rights to the X Games and XGL. So this is an extension of Roku’s existing deal.

Roku has landed the digital rights to the first-ever X Games league and will be streamed exclusively on Roku Sports Channel.

The programming hub will show viewers where to stream the next big game, and much more. Roku’s Sports Zone is a well-known ...

Fragmented media rights deals force viewers to navigate multiple apps and subscriptions to follow a single sport or team.— This story first appears at TheDesk.net, a premium source for original news ...