Sales promotions are all around us. Free samples. Buy one, get one free deals. No interest for six months if you buy now. The objectives of sales promotions range from rewarding customers to coaxing ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...