Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and how it could impact your PPC performance. Up to 2 headlines can now show in ...
New York Magazine on MSN
Get Ready to See Yourself in Ads
DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...
Larry Gurreri is the CEO and Founder of Sosemo, a digital marketing agency specializing in search marketing and paid social media marketing. AI has undeniably shaken up numerous industries, with ...
Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...
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When you search for certain queries, you’ll find a list of sponsored results at the top of the page. Scroll past the links and click the “Hide sponsored results” button at the end of the block. These ...
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