Pivotal Research analyst Jeff Wlodarczak called Alphabet's results "a tale of two segments" as cloud growth impressed while ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. As we approach the second half of the year, most companies in ...

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

Editor’s note: We welcome Jaime Brugueras as our newest contributor. He’s the co-founder of Mineful, a marketing and data-analysis firm. For us, Brugueras will address analytics, measurement and ...

In “Understanding Segmentation in Google Analytics,” my previous article, I explained the concept of analyzing traffic to a website in separate groups. This process is called “segmentation.” Google ...