Let's face it: New Year's resolutions for getting in shape can fall flat by mid-January. But getting our faces in Shape Tape, Tarte's bestselling concealer, is a habit we'll keep year-round. The cover ...

Some beauty products become iconic, and there's a real chance that Tarte's Shape Tape Concealer will be one of them given its outrageous popularity among beauty lovers and gurus. The brand's recent ...

I've never been a huge makeup wearer, but ironically, I'm a huge fan of makeup. I watch YouTuber after YouTuber apply a full face of makeup, only to skip over the stage where they apply arguably one ...

Last week, it was confirmed that one of the most-loved concealers of all time would be expanding into a new product range, and people unsurprisingly freaked out. But when the Tarte Shape Tape ...

We’re all familiar with the saying, “If it ain’t broke, don’t fix it” — what we often forget, though, is that the opposite is just as true. When things are broken, they most certainly can and should ...

Summer sales are always a neat treat to hold beauty lovers over until the holiday season hits. Before winter comes with its massive deals and sales, makeup geeks are being treated to Tarte’s Cyber ...