The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,' which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: @jamieeschneider I always knew I looked better in earth tones. I'm team brown over black ...

As the seasons shift and autumn’s crisp air ushers in a new palette of colors, it’s time to revamp your makeup routine. This fall, we’re seeing a departure from traditional looks, with unexpected ...

The shift from summer to fall usually comes with a beauty reboot: dewy, no-makeup makeup gives way to heavier pigments and more “done” looks. But this year? Not so much. For fall 2025, makeup is all ...

All you need is a touch of soft brown mascara to keep your makeup looking ultra-natural. Look for brown mascara shades that are on the lighter end and apply a few coats to your top and bottom lashes ...

When it comes to the makeup trends of years gone by, it has proven easy for us to get caught up in small details; colour moments, newly developed techniques and gimmicky formulas have led the way. But ...

Let your inner punk rock girl come out with bleached eyebrows and the perfect '90s deep brown lip. This look uses mascara and liner that are in the same colorway as the lipstick to create a ...

I always knew I looked better in earth tones. I'm team brown over black mascara (whenever I do wear it, anyway), and I have more terra-cotta, chartreuse, and olive green hanging in my closet than I ...