Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and ...

NEW YORK—The ad sales arm of Charter, Spectrum Reach and video startup Waymark, have launched what they are calling a first-of-its-kind AI-powered ad platform that allows businesses to produce ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement The new sponsorship agreement includes advertising rights on the Cardinals English and ...

NEW YORK, June 24, 2025 /PRNewswire/ -- When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers outside their home state of Texas. In ...

STAMFORD, Conn., Feb. 11, 2025 /PRNewswire/ -- Spectrum today announced that veteran advertising executive David Kline, Executive Vice President at Charter and President of Spectrum Reach will retire ...