The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Can you spot the difference between the three designs?

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Jef-A-Sun is the creator of Afr-letics, an African-centric clothing line that combines Black history and modern sports logo designs. The fashion line celebrates different ancestral figures like the ...

The Super Bowl logo conspiracy strikes yet again. After last year's NFL finale deviated from the pattern, the Super Bowl 2025 fixture has resurrected the most outlandish theory in sports logo design.

Emily Morgan has gone viral on just about every social media platform for her impressive sports logo redesigns, garnering almost half a million followers across TikTok, Instagram and X. Viewed by ...

Fans look on during the Half Time show as Bad Bunny performs in Super Bowl LX at Levi's Stadium. Credit: Darren Yamashita-Imagn Images Logos play a big role in how fans view a sports league. They are ...

Logo design is more than a visual identifier; it's the cornerstone of a brand's identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...