The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...