Eid is a joyous festival celebrated by Muslims all around the globe, and marks the culmination of the blessed month of Ramazan. However, this year has been extremely challenging, and depressing for ...

An advertisement posted by Surf Excel Pakistan has gone viral on social media for all the right reasons, gaining more than 10 lakh views in 5 days. An advertisement posted by Surf Excel Pakistan has ...

Surf Excel is known to welcome us every Ramadan with its heartfelt campaigns that somehow manage to sweep us off our feet. The popular detergent brand that beautifully breaks away from the clutter of ...

This case study shows how Surf, a detergent brand, successfully related its brand message to the Ramadan celebrations in Pakistan and India. 'Those who produce a good action, will receive ten like it' ...

A new commercial released by Surf Excel Pakistan has made waves in India and its neighbouring country for all the right reasons. A new commercial released by Surf Excel Pakistan has made waves in ...

Building on its brand proposition of ‘Daag Acche Hain,’ Surf Excel is back with yet another thoughtful ad campaign for Ramzan. It focuses on the theme of giving and selflessness during the holy month ...

The holy month of Ramadan sees quite a few heartwarming films from the region. This year is no exception. We’ve already seen one wonderful piece of work for Surf Excel, which builds on the brand’s ...