The PRX has become the modern default recommendation for anyone wanting a Swiss watch that looks more expensive than it is.

Most watch deals shave a little off a fashion piece. This one is different. The Alpina Alpiner Extreme Regulator is a proper ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Three Swiss watchmakers gained market share in 2025 as shifting demand, pricing resets, and supply changes reshaped the luxury watch market, according to a new report from Chrono24. The finding points ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...