JD Supra

FTC Proposes Updates to Telemarketing Sales Rule, Business to Business Exemption in Order To Protect Small Businesses

On April 28, the FTC proposed updating the Telemarketing Sales Rule (TSR) to extend protections against telemarketing tricks and traps to small businesses and to strengthen defenses against other ...
B2B Marketing Magazine

Good call – How to position telemarketing at the heart of your multichannel marketing to drive revenue

Telemarketing has been an effective and efficient marketing technique for decades. Despite the massive shifts in customer behaviour – thanks largely to the rise of the social media networks – ...
B2B Marketing Magazine

Whitepaper – How to use telemarketing to turbo-charge a demand generation campaign

Six ways to use telemarketing as a complementary channel to boost the results of your next campaign. Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of ...
KSL

Cutting down on telemarketing calls: How to avoid spam calls

SPRINGVILLE — Almost everyone has been caught off guard by a spam call, with telemarketers trying again and again to grab a person's attention. Seniors are especially vulnerable to these calls. John ...