The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

After a three-month suspension, Jannik Sinner returns to tennis next week and will be the No. 1 seed at the Internazionali BNL d’Italia in Rome. Despite the drug ban, Sinner maintains his No. 1 ...

The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...

New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case text ...

Goodbye to the player silhouette and racket: the ATP unveiled on Wednesday a new logo, the sixth since the organization’s creation in 1972. The simplified design features a curved trajectory meant to ...

PARIS, France — Finals weekend at Roland Garros is officially here. While the players on court will be competing for the biggest prize money ever awarded in Paris, they won’t be the only ones cashing ...