Ballantine’s, a Scotch whisky brand from Pernod Ricard’s Chivas Brothers, is celebrating 10 years of its True Music platform, which has showcased over 800 artists and hosted events in 32 countries.
As a warm, starry night settled above Johannesburg’s 1FOX venue for Ballantine’s x Boiler Room’s True Music 10 event, a concert-worthy line slithered from the security entrance out onto the street.
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