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The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Forbes contributors publish independent expert analyses and insights. Covering all things related to communication skills. Solving problems requires both a left-brain analysis and right-brain ...

An exploration both artistic and scientific, Jonah Lehrer’s Imagine: How Creativity Works tells us why a walk can lead to a big idea and how brainstorming dulls imagination. FC: How does creativity ...

In my house, there was a clear pandemic dichotomy. While I hated being cooped up at home as much as anybody, working remotely didn’t bother me at all. I’ve been a freelance writer for years, so not ...