Forty years ago today, a cashier at a Marsh Supermarket in Troy, Ohio, scanned a 10-pack of Wrigley's Juicy Fruit gum bearing an odd-looking set of alternating black and white lines. The barcode had ...

Listen to more stories on the Noa app. To marvel at the choice and convenience of modern shopping, go visit your grocery-store mustard aisle. My local Whole Foods sells more than 20 different kinds: ...

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.

A plurality of Americans say it’s either somewhat or highly unlikely they’d use their smartphone or an in-store scanner to find out if a product contains genetically modified ingredients, according to ...

GS1, the standards body for supply chains, has released a readiness test kit to help retailers, brands and manufacturers and solution providers assess where they are in the journey toward ...

Something there is that doesn’t love a QR code, but that hasn’t stopped leading QR code scanner makers Scan from serving up 25 million copies of their software. The company, which currently processes ...

QR codes have always been controversial. Some people love and praise them; some don’t see their utility and call them annoying. The system has been getting this attention due to its large storage ...