This month’s faculty meeting introduced the University's new marketing strategy and honored Provost Carol Fierke as she announced the end of her term.

This past week, presenting at the UPCEA MEMS conference in Boston, we explored a question that is becoming central to the future of higher education: What does it actually take to engage learners in ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

As marketing strategies become increasingly focused on online spaces, there is a growing need for professionals who are experts in digital marketing. Asynchronous and 100% online, our master’s ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Mark Zupan, president of Alfred University, announces the appointment of Andrea Fagon as the university’s new vice president for Marketing and Communications, effective July 1, 2025. Fagon comes to ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...