You might say it’s just a pigment of your imagination ...
Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...
From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue, indigo, and violet—using the iconic acronym ROYGBIV. We see them in nature, on color ...
The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...