In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...
EXCLUSIVE: Virtual product placement (VPP) could be set to become big business for entertainment companies — and it’s the golden oldies that are going to drive it. That’s according to a new report ...
Product placement is a $23 billion industry buoyed by our resistance to watching ads. Studies have shown that product placement leads to increased brand visibility and to consumers developing more ...
Advertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production ...
In today's world, marked by numerous technological advancements, automated virtual product delivery stands out as a vital component for business survival, given the paramount importance of efficiency ...
Today's audiences command absolute control over their content experiences, sparing no time for anything that fails to resonate with their interests. A recent study conducted by the London Business ...
US$1.4 million in a year. That's how much 21-year-old designer Arthur Trusov made last year selling virtual goods, mostly digital outfits and accessories, via Roblox, a global online gaming platform ...
Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he ...
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