Updates to Google Search's AI Mode rolled out on May 19. Here's what to know about the changes.

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform. Google is now promoting its own AI features inside Google Ads — a rare ...

Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.

Last year marked the beginning of Google’s explicit focus on AI search, and this year’s I/O solidified that shift. As ...

Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI ...

Google on Thursday introduced several new tools including "AI Max for Shopping and Travel." The standout feature in AI Max mirrors an agency service that lets advertisers in their own words guide AI ...

Google has rolled out major upgrades to AI-powered search ads, introducing new automation features and expanded ad placements ...

Looks like Google is doubling down on AI-centric search despite a rocky, glue-pizza-marred rollout last year. At Google I/O 2025, the company announced “AI Mode” for search that greatly expands what ...

Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set ...