A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reported using more than one device -- whether that meant a ...
As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...
Mark Slade has 15 years’ experience working in interactive advertising and since 2006 has built the market on behalf of his premium mobile advertising agency, 4th Screen Advertising, which was ...
A multi-channel campaign is one that uses multiple channels to reach customers, such as email, social media, and print. An omni-channel campaign takes this a step further by creating a seamless ...
The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and ...
With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...
As the pharmaceutical industry moves beyond rule-based omnichannel marketing, a new era of agentic systems is emerging, in which AI-powered agents collaborate with humans to orchestrate engagement, ...
Adyen's latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer ...
Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its digital marketing capabilities through enhanced artificial intelligence ...