A Conversation With Vertemis Founder Nick Graham On Transforming Market Research + Insights Functionality To Attain Competitive Advantage

The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

What Are the Types of Market Research?

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Here's the deck Dialogue AI used to land $6 million to transform $140 billion customer research industry

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.
Entrepreneur

How to Use Market Research to Make Decisions

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
Medical Marketing & Media

Is this the future of healthcare market research? IPG Health unveils new AI market research tool

LivingMirror — an AI powered tool aimed at revolutionizing market research in the healthcare world — aims to empower brands to do market research, without ever needing to talk to actual humans.
Inside Higher Ed

3 Questions for Higher Ed Market Researcher Scott Jeffe

We have a long history of working with Scott Jeffe during his time as the VP of research at RNL. Recently, Scott moved on from RNL to begin working as an independent higher ed market research ...