A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

You don't need an expensive advertising agency to come up with slogans for your ad campaigns. You can create effective slogans yourself. You don't have to be overly-creative, just dedicated to getting ...

I saw a congressional candidate’s lawn sign the other day. The slogan read: “A New Voice for the Valley.” Not the San Fernando Valley. This was the state’s Central Valley. The sign for a candidate ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Editor’s Note: John McWhorter teaches linguistics, American studies, philosophy and music history at Columbia University and is the author of “The Language Hoax: Why the World Looks the Same in Any ...