YouTube has tried its hand at funding original content more than once — with disappointing results. Ten years ago, YouTube believed it needed to more directly compete with the Netflixes of the world.

Announced in May, the relaunched YouTube Music and rebranded Premium began widely rolling out a month later to several countries. Besides ad-free videos, a big part of the latter experience is access ...

YouTube has effectively brought its Originals to an end, the company has announced. Though YouTube Originals won't be entirely eliminated, the company has revealed that it'll reduce its funding for ...

YouTube debuted “Cobra Kai” this time last year, as part of its ongoing slate of YouTube Premium original series. The original pitch sounded like a one-trick pony of a series. Coming from the creative ...

Variety reports that Google’s original video content group, YouTube Originals, is dead. The YouTube division was founded six years ago to make exclusive, original content for the pay-per-month YouTube ...

Susanne Daniels is exiting YouTube after nearly seven years at the Google-owned global video-sharing company. The YouTube global head of original content will depart in March. The veteran exec, whose ...

Six years after making big plans to take on Hulu, Amazon Studios and other streamers, YouTube is retreating from the original programming business. As part of the changes, the company said on Tuesday ...

After almost six years, the YouTube Originals program is set to shut down in favor of more investment in growing areas of the video streaming platform. Despite streaming video demand increasing year ...

YouTube’s return to its roots as a platform for user-generated content is complete. Following the news that YouTube Global Head of Original Content Susanne Daniels has resigned after more than six ...

YouTube Global Head of Original Content Susanne Daniels is leaving the platform, amid a shift in business strategy. In a tweet shared by YouTube chief business officer Robert Kyncl, the Google-owned ...

YouTube is preparing to move its original programming out from behind its paywall. According to reports from The Hollywood Reporter and Variety on Monday, which the company confirmed, Google’s video ...