The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple ...

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, ...

ComScore will offer viewability and nonhuman traffic detection for free on desktop and mobile, the company said Wednesday. ComScore’s move to eliminate fees on what it terms “baseline” metrics ...

Add Yahoo as a preferred source to see more of our stories on Google. Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data When you purchase ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

With a short percentage of outstanding shares of 0.10%, comScore, Inc. (NASDAQ:SCOR) is among the 7 Best Machine Learning Stocks to Buy According to Short Sellers. comScore, Inc. (NASDAQ:SCOR) ...

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore ...