The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...
A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...
Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...
Some people think they've got the next big idea that will change the world forever. Others among us keep their dreams a bit more humble. And this contest from Lay's is firmly for the latter. On ...
If you’ve been daydreaming about a trip to the West Coast or a long weekend by the Atlantic, you don’t need to pack a bag or start looking at your flight options: Instead, you simply need to pick up a ...
PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...
Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble potato that started it all. The new visual identity, created by PepsiCo’s ...
The three finalists for the competition were originally announced in April Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since 2024, and was previously an ...
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