Taco Bell is testing a new Luxe Value Menu featuring five items priced at $2.99 each, available only at select locations. The test menu is part of the chain’s broader value-focused strategy, aimed at appealing to budget-conscious consumers during the ongoing fast food “value wars.”

Restaurant chain unveils new drinks as part of its "long-term beverage strategy … to reach $5 billion in beverage sales by 2030."